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Retail RFID

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With the advent of Radio Frequency Identification (RFID), WG has been working tirelessly to maximize the benefits of this innovative technology for the retail loss prevention field. In cooperation with business partners, WG has developed tools for proper utilization of RFID that have a retail asset protection application. Where RFID coils were once only used in labels, WG developed three-dimensional reading technology to enable coils embedded in hard tags, increasing pick rates on any compatible EAS system. WG’s revolutionary RFID readers detect signals better than any existing technology and with our state-of-the-art software monitoring, WG’s tags and labels can improve store logistics, inventory management, as well as asset protection applications.


WG RFID readers feature special 3-D detection technology. This allows the reader to detect an RFID coil embedded in an EAS tag with greater accuracy than any other RFID antennas in the industry today. The reader emits a radio frequency that is cone-shaped, enabling a large area of coverage. There is no limit to the number of readers, but a single reader can cover a standard six foot glass double-door entrance.


The RFID coil is assigned an identifier unique to each individual tag. Identifiers are associated with merchandise, e.g. blue polo shirt or size 10 tennis shoe, and a centralized computer stores the data. RFID readers can read multiple RFID equipped tags at once and record data such as inventory units on hand, quantity and types of merchandise sold; which can provide a perpetual inventory. Because these RFID coils are embedded into tags, they function in conjunction the EAS tag offering information with protection.


WG can help any retailer develop an ideal RFID/EAS integration strategy. No two store environments are alike and many factors such as ceiling height, entry points, and employee areas can factor into how many readers are needed for complete logistical merchandise management and asset protection application. Contact WG for more information about this revolutionary technology.

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